WEEK 1 introduction review

1 – International Business concerns transactions between 2 or more countries

2 – Globalization concerns the integration of the capitalist economy while the Universal concerns the integration and aid of humanity

3 – The G-20 are the world’s 20 wealthiest countries that meet to discuss the stability of the economy, excluding Switzerland, which does not participate

4 – BRICK are the strong rising economies of Brazil, Russia, India, China and South Korea

5 – Industry is the type of the business, in general categories and by product or service, ex. Apple, is in the technology industry, specifically the technology of personal computer devices

6 – Brand is an identity of a business that includes its name, logo, slogan, associations and myth, ex. Nike swoosh, “Just do it,” Michael Jordan association, myth of athletic success

7 – Global businesses share a lot of the same values such as profit, expanding territory, international employees, international production, taxes, trade regulations, global advertising, global consumers